"As a coach, I often come across this exact point of resistance: “Why should I take this training? It’s not really about me.” And they’re right — people lose interest when development feels disconnected from their reality, their tasks, and their aspirations.
Generic programmes can serve as a starting point, but without personalisation, they fail to engage. People don’t see the link between what they’re being taught and who they want to become. And without that connection, intrinsic motivation fades. We see it in the numbers: completion rates may rise, but engagement and retention drop.
What truly makes a difference is when an employee understands:
- what they are learning,
- why it matters to them,
- and how it helps them grow within the company.
Two things are essential here:
- Career pathways. Even if these are still a work in progress, people need to see a direction — to know that growth is possible and to understand the steps towards it.
- Leaders with coaching skills. Managers who can listen, recognise potential, and help employees connect their goals to business outcomes become powerful partners in development.
Personalised development isn’t a luxury — it’s a necessity. It’s exactly in those moments when someone thinks “this is about me” that genuine engagement begins to take root
", says Ekaterina Bashtavenko, Certified Executive Coach and an MBA graduate, specializing in coaching top-tier leaders, HR practice and HR consultancy.