Elatra completes its first financing round

Elatra completes its first financing round to help tech-focused businesses develop "coaching culture" to improve employee engagement and performance

Elatra has closed its pre-seed funding round raising $200K from angel investors. The money is to accelerate product development and further strengthen go-to-market capability.

Elatra is a digital coaching platform tailored to tech businesses to amplify people's performance, engagement and loyalty.

“Tech-focused businesses face unique challenges, such as propensity to remote work, distributed intercultural teams, shorter employee tenure and soft skills gap. This makes coaching an even more crucial instrument to develop their talent — their main asset, because it is people who create breakthrough products and new technologies. We know this firsthand, because all of our team members are professionals with tech industry experience”, says co-founder and Chief Solutions Officer Anna Libus.

Anna Libus

Chief Solutions Officer

Thanks to the investment, Elatra aims to further enhance user experience for the organizations, their people and coaches, providing them with additional intuitive and personalized tools and insights.

Alexander Stepanov

Chief Product Officer

“We'll focus on enhancing the user interface and creating new analytical features to measure people’s competences and engagement, so that our clients can manage the coaching process easier and measure its full impact. We will also enrich integration of the platform into the companies’ systems, enabling them to effectively manage, track, and scale their existing internal coaching programs”, says Alexander Stepanov, co-founder and CPO at Elatra.

“The coaching market for tech industry is estimated at $4B, and Elatra aims to become the first choice for tech businesses when they search for providers in employee development and growth. We intend to offer solutions that not only meet the current market needs, but also anticipate future trends in corporate learning and development programs,” states co-founder and CEO Natalia Drogolchuk.

Natalia Drogolchuk

CEO

80% of Fortune 500 companies have formal coaching programs in place. Additionally, Elatra's customer research shows that 76% of tech companies acknowledge the need for coaching.

Darya Danilava

Adviser

“This all suggests that professional coaching is no longer a luxury but has become the norm. It is increasingly becoming an integral part of employee professional development. Our global strategy aims to expand the coaching mindset throughout tech businesses, enabling companies to measure impact of coaching, and learn from best practices worldwide”, adds Darya Danilava, co-founder and adviser at Elatra.io.

Company information

Elatra.io is a global digital coaching platform tailored to tech businesses. Elatra empowers businesses to develop coaching culture to amplify people's performance, engagement and loyalty. The company provides a streamlined, scalable, and engaging coaching experience for all stakeholders through bespoke coaching and off-the-shelf coaching programs.

Elatra operates in the US, Europe and is expanding into the Middle East and APAC. Company was launched in Feb 2023 and based in the US, California.

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