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Disengagement in Tech: why employees are losing motivation
Exploring the fundamental issues surrounding employee engagement in the tech industry, and practical strategies to enhance the situation.
While technology drives innovation and shapes our daily lives, the importance of employee engagement in the tech industry cannot be overstated. Engaged employees are not only more productive but also contribute to a positive workplace culture and improved organizational performance.

According to Gallup, companies with highly engaged teams see a 21% increase in profitability and a 41% reduction in absenteeism. However, the tech sector is facing a significant challenge: a staggering 70% of employees report feeling disengaged at work, leading to high turnover rates and a detrimental impact on creativity and collaboration.

Recently, Elatra published a survey on LinkedIn with the questions about main HR challenges today. According to the results, about 2,000 HR professionals marked engagement in the top-3 most important challenges tech companies face.
As tech companies race to stay ahead in a competitive landscape, understanding and addressing the root causes of employee disengagement is crucial. Factors such as remote work isolation, burnout from demanding workloads, and a lack of recognition contribute to this pervasive issue.

In this article, we will explore the underlying challenges of employee engagement in the tech industry, the implications for organizations, and actionable hints to improve the situation.
Why engagement matters
Employee engagement is a critical factor in the success of any organization, particularly in the tech industry, where innovation and collaboration are essential for growth. Engaged employees are more likely to be committed to their work and the company’s goals. They take ownership of their projects, are proactive in problem-solving, and contribute to a collaborative environment.

This level of commitment translates into higher quality work, increased efficiency, and ultimately, better business outcomes. In contrast, disengaged employees may exhibit a lack of motivation, resulting in missed deadlines, subpar performance, and a decline in overall productivity.

Moreover, employee engagement significantly impacts retention rates. In the tech industry, where competition for talent is fierce, organizations cannot afford to overlook the importance of keeping their team motivated and satisfied. High turnover rates not only disrupt team dynamics but also incur substantial costs associated with recruitment and training. Engaged employees are less likely to seek opportunities elsewhere, allowing companies to retain valuable skills and institutional knowledge.

Moreover, employee engagement has a direct correlation with customer satisfaction. Engaged employees are more likely to provide exceptional service and support, leading to improved customer experiences. In tech companies, where user experience is very important, the enthusiasm and dedication of employees can significantly influence how customers perceive the brand. Disengaged employees may not go the extra mile for clients, potentially damaging relationships and impacting the company's reputation.

All mentioned above makes it crucial to work thoroughly on employee engagement in your company. Now, let’s take a look at the main obstacles to high-quality involvement that you should keep in mind when rethinking your engagement strategy.
The 'quiet quitting' phenomenon
"Quit quitting" refers to a growing trend among employees, particularly in the tech industry, where individuals mentally disengage from their roles while still physically present in the workplace. This phenomenon manifests as a decline in productivity, creativity, and overall job satisfaction.

According to surveys, approximately 51% of employees report feeling disengaged at work, with tech professionals often leading this statistic due to the unique pressures and demands of their roles. This disengagement can lead to significant consequences for companies, including decreased innovation and higher turnover rates. So, what factors contribute to quiet quitting?
Remote work: a double-edged sword
The rise of remote work has been both a blessing and a curse for employee engagement in tech. On one hand, it offers flexibility and the ability to work from anywhere, which can enhance job satisfaction. On the other hand, it can exacerbate feelings of isolation and disconnection.

A report by Buffer found that 23% of remote workers cite loneliness as their biggest struggle. The absence of in-person interactions may cause employees to feel like just another part of the machine, reducing their sense of belonging and purpose within the organization.
Isolation and the lack of feedback
Isolation is a significant factor contributing to quit quitting. In traditional office settings, spontaneous conversations and feedback loops help cultivate engagement and morale. However, remote work often limits these interactions, leading to a lack of timely feedback that is crucial for professional growth.

According to Gallup data, 80% of employees who report having received meaningful feedback in the past week are completely engaged.The absence of this feedback can leave tech workers feeling undervalued and disconnected from their teams, further fueling disengagement.
Weakening corporate culture through limited interactions
Corporate culture thrives on interaction, collaboration, and shared values. In the tech industry, where innovation is key, a strong culture can drive creativity and employee loyalty.

However, the limited interactions that come with remote work can weaken this culture. Employees may feel less connected to their company's mission and values when they lack opportunities for informal gatherings or team-building activities. As a result, the sense of community that is vital for stimulating engagement diminishes, leading many to simply "quiet quit," opting to go through the motions rather than actively contribute to their organization’s success.

In conclusion, addressing the phenomenon of "Quit Quitting" requires a multifaceted approach that acknowledges the challenges posed by remote work, prioritizes regular feedback, and actively seeks to strengthen corporate culture through meaningful interactions. By tackling these issues head-on, tech companies can reignite employee engagement and foster a more committed workforce.

Everything above sounds frustrating, right? But actually your company can fight quiet quitting. A thoughtfully crafted targeted coaching program can be crucial in helping employees align their personal values with the company's goals. This initiative can also return their sense of purpose and provide clarity on their career trajectories within the organization.
Navigating burnout in the tech industry
Burnout has become a pervasive issue within the tech industry, affecting employees at all levels. A survey conducted by Stack Overflow revealed that nearly 83% of developers experience burnout at some point in their careers. This alarming statistic highlights a growing concern in an industry known for its demanding pace and high expectations.

The World Health Organization officially recognized burnout as an occupational phenomenon, emphasizing its impact on both mental and physical health. With tech workers often facing relentless deadlines and a culture of "always-on" connectivity, the risk of burnout has reached unprecedented levels.
Continuous pressure to deliver results
The tech sector is characterized by an intense drive for innovation and rapid product development. Employees are frequently subjected to continuous pressure to deliver results, often leading to extended work hours and diminished work-life balance.

According to a report from Deloitte, 77% of tech employees report experiencing burnout due to unrealistic expectations and an overwhelming workload. This relentless pursuit of excellence can create a toxic environment where employees feel compelled to sacrifice their well-being for the sake of meeting targets. The pressure is further exacerbated by the fear of falling behind in a constantly changing tech industry, leading many to push themselves beyond their limits.
Consequences of burnout on engagement and performance
The consequences of burnout extend far beyond individual well-being. They significantly impact employee engagement and overall performance. Burnout can lead to decreased productivity, creativity, and motivation, ultimately hindering an organization’s ability to innovate.

A Gallup study found that disengaged employees cost U.S. businesses between $450 billion and $550 billion annually due to lost productivity. Additionally, burnout can result in higher turnover rates, as employees seek relief from the pressures of their roles. Companies that fail to address burnout risk losing valuable talent and institutional knowledge, creating a cycle that perpetuates disengagement and stifles growth.

Successful navigating burnout in the tech industry can’t be underestimated. By recognizing the signs of burnout, addressing the continuous pressure to deliver results, and understanding the profound consequences on engagement and performance, organizations can take proactive steps to support their employees and cultivate a more sustainable culture of innovation.

Of course, addressing burnout requires a thoughtful approach. Coaching offers tailored support, helping individuals pinpoint their stressors and develop effective coping strategies. It enhances self-awareness, encourages goal-setting, and builds resilience, which can significantly improve mental health and productivity. By taking a proactive stance on burnout, coaching empowers individuals to restore balance and motivation in both their professional and personal lives.
Overcoming feedback challenges
A survey by Deloitte found that 72% of employees believe that feedback from their managers significantly improves their job performance and satisfaction. This statistic illustrates the strong desire for regular feedback among employees.
“Constructive feedback is a cornerstone of employee engagement, particularly in the always changing tech industry. When delivered effectively, feedback not only helps employees understand their strengths and areas for improvement but also creates a culture of continuous learning and growth. Engaged employees are more likely to feel valued and motivated, leading to enhanced performance and innovation.

In tech, where projects often pivot rapidly and collaboration is essential, timely and constructive feedback can empower teams to adapt and excel in their roles. However, without a robust feedback mechanism, organizations risk suppressing creativity and reducing morale, ultimately hindering overall productivity,” says Anya Libus, Leadership & Executive Coach, and Chief Solutions Officer at Elatra.

Anna Libus
Chief Solution Officer at Elatra
Feedback pitfalls for first-time managers
First-time managers often face significant challenges when it comes to providing feedback. One common pitfall is the fear of offending employees. New leaders may worry that delivering critical feedback will damage relationships or lower morale, leading them to shy away from honest discussions.

This avoidance can create an environment where issues stay unaddressed, resulting in disengagement and frustration among team members. Additionally, some managers may struggle with the balance between being supportive and being candid, leading to vague or overly positive feedback that fails to drive improvement.

Another challenge is the tendency to focus solely on performance metrics without considering individual employee needs. First-time managers might emphasize results over personal development, inadvertently alienating team members who crave recognition and guidance tailored to their unique contributions and aspirations. This lack of genuine communication can create a disconnect between management and staff, undermining the very engagement that organizations strive to cultivate.
Tailoring feedback to roles and developmental stages
To overcome these challenges, it is essential for managers to tailor feedback to the specific roles and developmental stages of their employees. Recognizing that each team member has different experiences, skills, and career aspirations allows managers to provide more relevant and impactful feedback. For instance, a junior developer may benefit from detailed guidance on coding practices and project management, while a more experienced employee might appreciate strategic insights that align with their career goals.

Moreover, understanding the developmental stages of employees can enhance the effectiveness of feedback. For newer team members, frequent check-ins and constructive criticism can help build confidence and competence. Conversely, seasoned professionals may prefer periodic reviews that focus on strategic growth opportunities rather than day-to-day performance. By customizing feedback approaches based on individual roles and levels of experience, managers can foster a more engaging environment where employees feel supported in their professional journeys.

In conclusion, addressing feedback challenges is crucial for enhancing employee engagement in the tech industry. By recognizing the importance of constructive feedback, avoiding common pitfalls associated with first-time management, and tailoring feedback to individual roles and developmental stages, organizations can create a culture of open communication that drives both employee satisfaction and organizational success.

Coaching can be instrumental in supporting new managers by equipping them with essential tools and strategies for success. In personalized coaching sessions, first-time managers can gain insights into managing complex team dynamics, improve their communication skills, and boost their confidence in making decisions.
Transitioning from an expert role to people leadership can be challenging in the tech field, especially for new managers. That’s why we created the "First-Time Lead" coaching program.

This targeted program is specifically designed to enable recently appointed managers to effectively establish themselves in their new people-focused role and grow their leadership skills, resilience, and accountability.

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Understanding company goals and focus
In tech industry, where innovation and agility are overriding, understanding company goals and focus is essential for enhancing employee engagement. Employees who are aligned with the organization’s mission are more likely to feel a sense of ownership and commitment to their work.

However, many tech companies struggle to communicate their objectives clearly, leading to confusion and disengagement among staff. When employees lack clarity about the company's direction, they may feel disconnected from their roles, resulting in reduced motivation and productivity.

To strengthen engagement, organizations must ensure that their goals are not only well-defined but also communicated effectively across all levels. Regular updates, team meetings, and transparent communication channels can help employees understand how their contributions align with broader corporate objectives. By raising a shared understanding of company goals, organizations can empower employees to take initiative, innovate, and feel more invested in their work.
The need for transparency in corporate culture
Transparency is a critical component of a healthy corporate culture, especially in the tech sector where uncertainty is common. Employees are more engaged when they feel informed about company decisions, challenges, and successes. A lack of transparency can breed mistrust and skepticism, leading to disengagement and high turnover rates.

Tech companies should prioritize open communication about their operations, strategies, and challenges. This can be achieved through regular town hall meetings, newsletters, and feedback loops that invite employee input.

When employees understand the rationale behind decisions and are kept in the loop regarding company developments, they are more likely to feel valued and engaged. Transparency not only builds trust but also encourages a culture of collaboration where employees feel comfortable sharing ideas and voicing concerns.
The role of leadership in fostering a shared purpose
Leadership plays a pivotal role in creating a shared purpose within an organization. In tech companies, where teams often work cross-functionally on complex projects, it is vital for leaders to articulate a clear vision that resonates with all employees. When leaders demonstrate commitment to the company’s mission and values, they inspire their teams to embody those principles in their daily work.

Effective leaders also model behaviors that promote engagement, such as active listening, recognition of achievements, and encouragement of professional growth. By creating an environment where employees feel heard and appreciated, leaders can cultivate a sense of belonging and shared purpose. Moreover, involving employees in decision-making processes can enhance their connection to the company’s goals, making them more likely to contribute positively to the corporate culture.
Integrating coaching into practice can greatly improve communication within diverse teams and assist managers in discovering their unique leadership styles. Coaching sessions enable leaders to support team members in enhancing their interpersonal skills, cultural awareness, and conflict resolution techniques. This focused training creates a more inclusive environment where collaboration thrives.

By ensuring clarity around company goals, promoting transparency, and empowering leadership to create a shared purpose, organizations can shape an environment where employees are motivated, committed, and eager to contribute to the success of the company.
Conclusion
The challenges of engagement in the tech industry are diverse and demand urgent attention from leaders at all levels. As we’ve explored, creating a culture of engagement is not just beneficial — it is essential for driving higher performance, enhancing employee satisfaction, and sparking innovation. The phenomenon of "quit quitting" highlights the critical need for meaningful connections and feedback in a remote work environment, where isolation can dilute corporate culture and diminish motivation.

Also, the relentless pace of the tech sector often leads to burnout, further jeopardizing engagement and overall productivity. To combat these issues, tech companies should prioritize constructive feedback and cultivate a transparent corporate culture that aligns with shared goals. Leaders play a pivotal role in this transformation, as their commitment to engagement strategies can create a healthier workplace environment that nurtures talent and drives success.

As we move forward, we urge leaders to take proactive steps in addressing these engagement pitfalls. Embrace the challenge of raising a vibrant workplace culture that values connection, feedback, and purpose.

For those seeking to enhance their strategies further, consider exploring the Elatra coaching platform. By investing in engagement initiatives today, you can pave the way for a more resilient and innovative future in your organization.

Take the leap for yourself and your team! Let’s encourage your leaders to inspire motivation and make every team member feel valued. Schedule a discovery session with us today to explore how Elatra can provide customized coaching solutions that meet the unique needs of your business.
Author: Yana Smal
Expert content writer at Elatra
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